Smoking hot portfolios? Trading behavior,investment biases,and self-control failure

Self-control is a personality trait that explains undersaving and nonparticipation decisions. We show that self-control failure also affects trading behavior among individuals on capital markets. We use smoking as the most socially accepted example of self-control failure among 13,644 German brokerage clients and compare the trading behavior of 3,553 smokers and 10,091 nonsmokers. Smokers are associated with a higher portfolio turnover unexplained by financial sophistication or wealth effects. Self-control failure also exacerbates overconfidence, social contagion, sensation seeking, and attention grabbing. Overall, self-control failure is costly because it increases the gap between gross and net returns of smokers relative to nonsmokers.     

Japan's FDI drivers in a time of financial uncertainty. New evidence based on Bayesian Model Averaging

In this paper we analyse the determinants of Japanese outward FDI stock for the period 1996–2017. This period is especially relevant as it covers a process of increasing economic globalization and two financial crises. To this aim, we consider a large set of candidate variables based on the theory as well as on previous empirical analysis. Our sample includes a total of 27 host countries. We select the covariates using a data-driven methodology, the Bayesian Model Averaging (BMA) analysis. Moreover, we also analyse whether these determinants change depending on the degree of development (emerging vs developed) or the geographical areas (EU vs East Asia) of the countries considered. We find that Japan's FDI can be explained by a wide variety of variables, that include not only the typical gravitational ones but also institutional and macroeconomic variables, including those that measure financial development. Moreover, Japanese FDI can be explained by both horizontal and vertical FDI motives in the groups of countries analysed. However, in developed, and more precisely, EU countries, horizontal FDI strategies are predominant, whereas for East Asian and emerging countries, there is more evidence in favour of vertical FDI.     

Reinterpreting the theory of planned behavior and its application to green hotel consumption intention

The main aim of this paper was to understand a guest’s decision to stay at a green hotel by using the theory of planned behavior (TPB) developed by Ajzen (1991). The population for this study was green hotel customers in Taiwan. A total of 425 usable responses were received from the willing participants around the parking area of green hotels. This study performed a PLS-SEM to examine the proposed model. The results of this study showed that social pressure has very little direct impact on behavioral intention to stay at a green hotel. The results of the estimated standardized regression coefficients and t-values indicated that perceived behavioral control has a slightly higher impact on behavioral intention than attitude. This study also verified the proposed mediating relationships between the first-order and second-order antecedents. This study provided theoretical and managerial implications for understanding respondents’ decision to stay at a green hotel.     

网红营销对消费者购买行为影响调查研究

伴随“互联网+”概念的深入人心和自媒体的迅速兴起,网红已成为自媒体时代网络经济发展中不可小觑的重要力量,“网红大军”在引领消费时尚的同时还极大地促进了消费者的购买欲望。本文以网红营销为研究对象,主要针对网红博主所处的社会背景和广告营销策略展开研究,基于文献研究和问卷调研数据,分析网红营销对消费者购买行为的具体影响过程和作用机理。研究表明,网红借助于直播这一营销方式,既有效的提高了销售额,也增强与消费者的互动交流。本文研究结论将对相关企业决策提供有益的决策支持和策略指导。     

Representatives of future generations as promoters of sustainability in corporate decision processes

Current protests of the young generation emphasize that interests of future generations should be taken more into account by policy makers and in corporate decision processes. As organizations contribute to enduring environmental and social problems, they are required to promote sustainability in order to preserve options for the well-being of future generations. However, organizational decision makers often take a short-term perspective and neglect investments in intergenerational justice. Previous theoretical work has acknowledged the importance of representing future generations in today's decision-making processes to adopt a long-term perspective in order to promote intergenerational justice. In a laboratory experiment, we show that appointing representatives of future generations at the organizational level can foster investments in intergenerational justice. Although this outcome is more pronounced when aligned with the representatives' individual incentives, it even persists for a representative who is monetarily penalized for advocating the interests of future generations.     

Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers’ impulse purchase behavior – Do the store ambience and salesperson interactions really matter?

Numerous studies in the marketing literature focused on consumer behavior in general, but relatively few studies have examined Impulse purchase behavior (IPB). Although few studies examined IPB, the vast majority of the studies were conducted using the cross-sectional design. These studies suffer from certain limitations like random measurement error, common method bias, causality & validity-related issues that are inherently associated with the cross-sectional design. Despite these limitations, very few studies have examined the IPB using the longitudinal design. Multilevel structural equation modeling (ML-SEM) is conducted in the study to analyze the longitudinal data for examining the changes in the causal effects of the factors influencing the shoppers' IPB over a period of time. Additionally, structural equation modeling (SEM) is conducted to examine changes in the causal effects of the factors influencing IPB at each time point of data collection. Drawing upon the stern's model and stimulus-organism-response model, the study examines the causal effects of the factors influencing the IPB. The results of ML-SEM indicate significant fluctuations in the factors influencing IPB over time. Similarly, the results of SEM indicates that few factors (like store ambience and salesperson interactions) have shown a significant influence on IPB in the initial time points (i.e., during the initial store visits of shoppers), but became insignificant over a period of time in their subsequent store visits. The findings suggest that the store crowd, secondary customers influence, and in-store promotions show a significant influence on the IPB, compared to the store ambience and salesperson interactions.     

妇女家庭地位与代际人力资本投资

代际人力资本投资是经济增长的重要源泉。但实证显示，相较于男性而言女性更愿意将家庭资源配置在子女教育上。通过构建人力资本代际传递模型，从劳动生产率折旧率的角度解释女性对子代人力资本投资的偏好，并利用2014年中国家庭追踪调查数据、工具变量两阶段实证发现劳动生产率折旧率更高的女性当其家庭决策地位提升时，该家庭的代际人力资本投资比重将显著增加，且存在城乡差异。但是，不论城乡，男孩因未来劳动生产率更高而获得更多的人力资本投资，这表明针对妇女开展扶贫项目，提高妇女在家庭中的地位将更加有助于增加子代人力资本投资。     

电商不同类型促销对购买行为的长期影响——以亚马逊电子书为例

促销的长期影响在学术界一直备受争议,并且传统研究更多地关注实体企业的促销效果,而对电商平台的促销活动研究较少。为了厘清电商平台的不同促销方式对消费者购买行为的长期影响,本文基于亚马逊电子书的销售数据,建立固定效应模型考察了降价和优惠券两种价格促销的长期影响。结果表明,降价促销会导致消费者未来购买数量减少、购买金额增加、购买时间间隔缩短;优惠券促销则会使得消费者未来购买数量增加、购买金额减少、购买时间间隔不变。在此基础上,本文进一步分析了消费者购买经验的调节作用。本文不仅丰富了已有促销长期影响的研究成果,而且对电商如何制定促销策略以优化促销长期效果提供了科学可行的建议,具有重要的理论意义和实践价值。     

投桃何以报李:企业内外部社会责任对管家行为的影响机制研究

当员工感知到企业的善行,即企业善待员工或是积极履行对外部利益相关者的责任,是否会激发员工"舍己为公"的行为倾向,使其为了保护组织长远利益而牺牲个人短期利益呢?本研究依据社会交换和社会认同理论,通过524份有效样本进行实证分析,探讨员工感知的企业社会责任对"舍己为公"的管家行为的作用机制。结果表明,员工感知的内部和外部企业社会责任均正向影响员工的管家行为。责任知觉和道德认同分别在员工感知的内部企业社会责任与管家行为、员工感知的外部企业社会责任与管家行为间起中介作用,且责任知觉和道德认同的中介作用没有显著差异。     

市场环境、企业社会责任与基金安全投资转移

当市场环境不好以及不确定性增加时，基金进行安全投资转移。企业积极履行社会责任所形成的声誉资本具有“类保险”作用，在面临负面事件或不确定性环境冲击时能够防止股价大幅下跌和市值损失；基金是否会在市场环境不好时将投资组合转向社会责任绩效更高的股票进行安全投资转移呢？使用2010—2017年开放式基金样本，实证检验了企业社会责任、市场环境与安全投资转移之间的关系。研究发现，在市场环境表现不佳时，基金避险需求增加，倾向将投资组合更多地转向社会责任绩效高的股票进行安全投资转移；进一步研究发现基金和基金经理特征影响基金的安全投资转移行为，净资金流入较少、历史业绩差、经理选股能力差的基金根据企业社会责任进行安全投资转移的程度大。研究还发现，基金的安全投资转移行为对基金业绩和基金收益波动产生了积极影响。